Our journey began with a clear mission: to challenge the ordinary. In an industry where sugar often takes center stage, we focus on crafting bold, balanced flavors that surprise and delight.
VISION
To wow customers! To inspire to dream bigger, and spread a feeling of comfort, convenience, and optimism, to one customer at a time.
CULTURE
Our company is designed to stir the imagination and inspire belief in what’s possible. We give our employees the opportunity to ideate, design, and build, while also growing and learning alongside the brand.
the team
Wendy Shively
Dir New Construction
Team Cookie 🍪
A results driven expert with a keen eye for design and a focus on creating spaces that reflect the brand’s playful spirit, ensuring each new store is built with efficiency, creativity, and a touch of whimsy, delivering a unique experience for both customers and staff!
Addy Hudson
Social Media Lead
Team Cookie 🍪
An expert storyteller with a knack for crafting fun, engaging content, creating a vibrant presence that captures the playful spirit of the brand, connecting with customers and spreading joy one post at a time!
Navin Dorai
Brand Visual Lead
Team Cookie 🍪
The mastermind behind every visual campaign, weaving together creativity and strategy driving the brand's key messages in whimsical and captivating ways. An expert in using design and copy to keep the brand's spark thriving!
Jeremy Perez
Store Operations Manager
Team Cupcake 🧁
A charming conductor of our sweet symphony, driving the customer experience, and also an expert baker, ensuring every dough rises, every pastry glistens, and every customer leaves with a smile!
Amber Gokey
Administrative Specialist
Team Cookie 🍪
An expert behind-the-scenes wizard, casting spells of organization, multitasking magic, and problem-solving prowess to keep everything running smoothly!
Scott Uguccioni
Chief Development Officer
Team Cookie 🍪
An expert in turning strategy into action, leading the charge in growing our business while keeping everything running like a well-oiled machine—bringing both innovation and efficiency to the table with a dash of flair!
Cassandra Mas
Dir. Culinary Development
Team Cupcake 🧁
A creative flavor alchemist blending ingredients, techniques, and trends with a dash of innovation and passion. Waving the expert magic touch and sprinkles leaving everyone always craving more!
Mrigank Dhanuka
Founder
Team Cookie 🍪
A dreamer turned doer, planting the first seeds of an idea with grit, and a dash of adventure, helping turn possibilities into reality, and creating an experience that is truly extraordinary!
Aashish Ahuja
Marketing Strategy Lead
Team Cookie 🍪
An expert driver of consumer behavior and market trends crafting data-driven strategies that are insightful, playful, and driven. Ensuring that every marketing initiative is as delightful and unforgettable as the treats themselves!
Shabari D’cruz
CEO
Team Cupcake 🧁
The captain of our ship, navigating our brand with a strong commitment to quality and customer satisfaction, driven by innovation and efficiency. A dreamer, a doer, and always a motivator, ensuring the journey is nothing short of legendary—one cupcake at a time!
Sriram Srivatsan
Tech Lead
Team Cookie 🍪
A digital architect, building bridges between innovation and execution. An expert mind that codes like poetry and a knack for solving puzzles, guiding the team through tech challenges, turning complex problems into smooth, elegant solutions—all while keeping the gears of progress turning!
Madeline Morrison
HR Lead
Team Cupcake 🧁
A passionate, people-first leader dedicated to fostering a positive and inclusive workplace culture. Focused on employee well-being, and creating an environment where creativity can truly thrive!
WHAT OUR CUSTOMERS SAY
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